How to Take the Stress Out of Marketing with Lorrie Thomas Ross

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How stressed are you when it comes to digital marketing? Do you cringe at the thought of marketing your business because you feel it is too difficult? Believe me, I understand. I had the pleasure of talking with Lorrie Thomas Ross on the Content Cash Machine podcast about all things digital marketing. Lorrie shares digital marketing strategies to help make marketing simple for your business and boost your revenue.

Do you need more digital marketing strategies to drive traffic to your business? Check out Lorrie’s web marketing therapy website as well as the Wild Web Women website. You can connect with Lorrie on Linkedin to continue to healthy marketing tips for your business.


Lorrie Thomas Ross is a marketing advisor, and educator. She is the CEO of Web Marketing Therapy Inc., a marketing agency that diagnoses, prescribes, and guides healthy, sustainable marketing solutions. Her firm works extensively with lawyers. She also leads retreats for women entrepreneurs through Wild Web Women.

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Marketing Therapist for Healthy Business Marketing

  • Lorrie is a marketing therapist and she gives healthy marketing advice to business owners. 

  • Healthy advice includes where to effectively spend your money, how to manage the stress of marketing, how to have a better quality business.

  • Focus is on optimization- optimize the foundation, create content marketing strategies, tough love advisory.

  • Empowering clients and looking for solutions- each organization has unique personalities, content marketing, marketing manager, newsletters, etc.

  • Healthy Marketing is executing, marketing, and managing marketing that is aligned with your personality and goals. 

  • Content repurposing- using a blog post and creating a YouTube video, graphic for social media, Instagram clips and so many more macro pieces of content. Using what you have instead of reinventing the wheel over and over again.

  • Outsourcing- do what you do best and have others do the rest. You can do more of your unique ability if you can work with and count on people with your aligned personality. That person can really bring value to your business. 


Five Factors for Marketing Success

  1. Credibility- people need to know, like and trust you. 

  2. Usability- have clear guidelines and call to actions.

  3. Visibility- SEO, social media marketing, PR.

  4. Sellability- why you versus the competition?

  5. Scalability- investing in your business to boost all of the above.

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Final Thoughts from Lorrie on How to Take the Stress Out of Marketing:

“Life can be short or worse, it can be really long. Make it work for you. And when you do have your own business, you have the ability to drive it and it's yours to drive. So might as well make it fun.”


Connect with Lorrie:

Connect with Danielle: 

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Danielle Gagnon