How to Master Market Research with Sarah Talbert
Have you ever created copy for your business and it doesn’t generate sales leads? Perhaps you need to do market research for your small business so that you can adjust your copy to drive traffic and sales. Sarah Talbert explained to me many different reasons why market research is so important on the Content Cash Machine podcast. Sarah also shared key market research tips that you too can use to grow your small business.
Do you want to learn how to master market research for your small business? Follow Sarah on Instagram.
Sarah is a self-taught copywriter who has also been certified by Copy Hackers to write Facebook Ads, Sales Pages and Emails. She works with entrepreneurs who are ready to kick blah copy to the curb and take their business where they’re going, not where they’ve been.
Common Mistakes Market Research and Copywriting:
Ask questions in Facebook groups and you will get all of your market research- you will get misguided. You are not talking to your ideal client.
Hiring out copy too soon- figure out your writing style, methods, and services.
Not testing your copy- test your headlines, scroll rates, design, layout.
Edit several things all at once- edit small pieces at a time so you know what is really making the difference and what is converting.
Actionable Steps for Market Research for Small Business Owners:
Copy Triad Method- doing market research, infuse your personality into your copy, and proven copy techniques and formulas.
Focus groups with ideal clients- through a zoom call, ask questions and let them lead the conversation. Find out their pain points and what resolutions they are looking for.
Focus groups with past ideal clients- through a zoom call, ask questions and let them lead the conversation. Find out what the process looked like before and after working with you. What was important for them? What worked and what didn’t work?
Constantly ask market research questions to your audience- send them an email, ask on Instagram Stories, ask in Facebook Groups, etc. Do you see any patterns or trends?
Test and measure success of copy- hotjar.com to test your website, look at your keywords and phrases you are using to target your audience.
Final Thoughts on How to Master Market Research from Sarah Talbert:
“Constantly be asking questions and always be curious.”
Connect with Sarah:
Follow Sarah on Instagram for more tips on how to master market research.
Connect with Danielle:
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